Ariel Fashion Shoot da MSL Nordic da Suécia

Case: http://www.youtube.com/watch?v=ly5cdIRzYD4 Laundry is a low, low engagement category but stains are not! Ariel Fashion Shoot was a live event in Stockholm Central station where an industrial robot controlled by consumers via Facebook stained garments. The rules were simple: Aim, stain and win, and the garments were then washed live and sent to the winners. This campaign was a collaboration between MSLGROUP in Stockholm and Saatchi and Saatchi Stockholm.